Quiz: Who Gives and Why? by studyfun | Mar 18, 2016 | 0 comments Welcome to your Quiz: Who Gives and Why? Which one of the following factors is true of American donors? Males give a higher percentage of their household income than females. Married people give a higher percentage of their household income than people who are single or windowed. The higher people’s income is, the higher the percentage of household income they give. Employed people give a higher percentage of their household income than unemployed people. Giving peaks between the age of 50 and 64. What might be the disadvantages of looking at only average statistics when looking at giving trends? The sample of the donor population being studied may not be representative of the national donor population. Effects such as whites give more than other ethnic groups may disappear if one accounts for other variables such as income, age and education. Looking at simple aggregate averages may mislead one to target the wrong socio-economic group of donors. Giving occurs in a dynamic environment, averages calculated at any given point of time limits fundraisers’ ability to predict giving trends in the future. All of the above. Which one of the following motives is altruistic? Atonement for Sin Self-esteem Reciprocation In memorium None of the above Which one of the following emotions has not been tested by academic research to motivate giving? Sympathy Fear Awe Pity Guilt What might be one of the common mistakes that fundraisers make when using empathy appeals to motivate giving? Induce only the level of arousal that causes empathy towards others but not distress to donors themselves. Ask donors to imagine how they would feel in the victim’s place, instead of how the victims may feel themselves. Convince donors that they value other’s welfare. Emphasize the similarity between donors and their beneficiaries. Make “abstract” instead of “specific” arguments. What kind of values may influence giving? All personal values All organizational values Only the organizational values that match a set of personal values All of the above A and B Which one of the following practice has not been recommended to increase the likelihood that donors would pay attention to your advertisement? Make stimuli personally relevant Ask donors to reflect on questions about themselves. Make stimuli pleasant Make stimuli surprising Make sure communications are all consistent (no contrasts) What are “Irrelevant Cue” errors that donors may make in their perception? People may draw conclusions about a stimulus based on only one single characteristic when they should consider more People make judgments based on their perceptions of the whole group of people or organizations instead of the target person of interest. People may jump to conclusions before examining all the relevant evidence. When required to form a difficult perceptual judgement, donors may respond to irrelevant stimuli. None of the above. Which one of the following statements is true about emotion according to cognitive appraisal theory? Sadness is an emotion caused by uncertainty. Anger is an object-caused emotion. Joy is a circumstance-caused emotion. Liking is a self-caused emotion Uncertainty may cause disgust. The Appraisal-based model of attitudes suggests that People may consider the utilitarian consequences of a donation action. People may consider the experiential consequences of a donation action. People may consider the enjoyment consequences of a donation action. All of the above. None of the above. Which one of the following practice may increase the likelihood that fundraisers may be able to change donors’ attitudes? Increase the attractiveness of the spokesperson. Present only one side of the argument. Present both sides of the argument. Begin the communication with a strong argument. Use a picture of an aided beneficiary (rather than, for example, an overtly handicapped child. Which one of the following utilities does NOT belong to the categories of utility that fundraisers need to consider for donors? Emotional utility Familial utility Demonstrable utility Social utility Spiritual utility Which one of the following mental accounting frames is the most effective in soliciting a $365 a year (dollar a day or thirty dollars a month) donation? One dollar a day is cheaper than one’s morning coffee. Three hundred and sixty-five dollars is less than what people pay for their children’s daycare every month. Three hundred and sixty-five dollars is less than what people pay for heating their house in the winter. It’s the equivalent of giving up one luxury restaurant meal every month. Thirty dollars a month is nothing compared to what people spend on groceries. Be sure to click Submit Quiz to see your results! Name Email Time is Up!