Quiz: Fundraising Planning by studyfun | Mar 18, 2016 | 0 comments Welcome to your Quiz: Fundraising Planning Which of the following is a SMART objective? To attract $300,000 in income from individual donors To attract $150,000 of (cash) corporate support by the end of November 2010. To attract new sustained/monthly givers To raise an awareness of the brand To educate donors about the organization Which of the following is not one of the strategic directions proposed by Ansoff? Market penetration Market development Product diversification Diversification Product development True or False? Market development involves developing additional products/service for existing markets. True False Behavioral segmentation is: Segmentation based on an individual’s demographic profile Segmentation based on geo-demographics Segmentation based on knowledge, attitude toward or the use of a product. Segmentation based on media consumption and exposure Segmentation based on values True or False? Sprinkel-Grace (2005) advises nonprofits to position themselves as organizations meeting needs, not as organizations that have needs. True False The ideal method of setting the fundraising budget is the: Competitor matching method Residual method Percentage of donated funds method Task method Which of the following is not a form of demographic segmentation Lifestyle Age Gender Income Behavior A and E In the VALS system the four groups with the highest resources are: Innovators, thinkers, experiencers and achievers. Innovators, thinkers, experiencers and believers Innovators, thinkers, experiencers and makers Innovators, thinkers, believers and makers Kotler and Keller (2006, p262) argue that to be useful segments must rate favorably on five key criteria. They must be: Measurable, substantial, sustainable, differentiable, actionable Measurable, substantial, accessible, differentiable, actionable Measurable, substantial, sustainable, dependable, actionable Measurable, wealthy, sustainable, differentiable, actionable Measurable, stable, sustainable, differentiable, actionable True or False? Positioning is is a perception that is created in the minds of the target audience True False Sargeant et al (2008) identified that nonprofit brand personalities were currently being differentiated in one of four ways. Based on: Emotional stimulation, Voice, Service and Tradition Empathy, Vocation, Style, Tenure Empathy, Voice, Style, Tenure Voice, Style, Tone, Delivery Be sure to click Submit Quiz to see your results! Name Email Time is Up!