Quiz: E-fundraising by studyfun | Mar 21, 2016 | 0 comments Welcome to your Quiz: E-fundraising What percentage of giving is presently made online? 5% 15% 20% 40% Michael Dell’s 3 C’s are: Content, Commerce, Community Content, Creative, Connection Commerce, Connectivity, Community Consumer Centric Communication Which of the following do Sargeant et al (2007) identify as not being associated with the attraction of higher numbers of donors online? Accessibility Case for Support Accountability Education CPM is: Cost to serve 1000 impressions Cost per million impressions Cost per thousand click-throughs Cost per hundred click-throughs RSS is: Really Simple Syndication Rich Site Summary Really Simple Summary Both A and B Which of the following is not an example of Consumer Generated Media Blogs Social Networking Sites Online PR Message Boards and Forums True or False? It is possible to use Google to determine who might be linking to a nonprofit website. True False When using e-mail for communication, good open rates will typically range between: 1 and 5% 5 and 10% 12 and 25% 40 and 50% When using e-mail for communication, click through rates will typically range between 1 and 10% 20 and 30% 30 and 40% 40 and 50% True or false? A defining characteristic of Web 2.0 is multi-directional communication True False Be sure to click Submit Quiz to see your results! Name Email Time is Up!