Quiz: Donor Retention and Loyalty by studyfun | Mar 21, 2016 | 0 comments Welcome to your Quiz: Donor Retention and Loyalty A 10% improvement in the level of loyalty can increase the lifetime value of the fundraising database by around 1% 5% 30% 200% In the United States what percentage of newly acquired donors presently offer a second gift? 30% 40% 50% 70% True or false – in the context of loyalty – prospects are really only responders with a general interest in the cause? True False What is the single biggest driver of donor loyalty? Trust in the organization to deliver on its promises The extent to which a donor is willing to recommend the organization to others Satisfaction with the quality of service provided by the fundraising team Commitment to the cause Donors who indicate they are very satisfied with the quality of service provided are how many times more likely to be giving next year than donors who indicate they are merely satisfied? 1.5x 2x 4x 6x Which of the following is not a driver of donor commitment Trust Risk Multiple Engagements Willingness to recommend In measuring donor satisfaction it is important to consider Perceptions of delivered service, importance of each dimension and expectations Perceptions of delivered service, quality of service promised, importance of each dimension Perceptions of delivered service, donor trust, commitment Perceptions of delivered service, donor trust, passive and active commitment True or False? Relationship fundraising may be defined as ‘An approach to the management of the process of donor exchange based on the long term value that can accrue to the organization.’ True False Lifetime value analysis can be used to drive four key management decisions. Which of the following is not one of these decisions? Assigning acquisition allowances – i.e. how much to spend to recruit a new donor Calculating the initial return on investment from a campaign Choosing media for initial donor acquisition Setting selection criteria for donor marketing – i.e how much to spend on developing and retaining a donor? RFV analysis is Recency, Frequency, Volume Analysis Revenue, Frequency, Volume Analysis Recency, Frequency, Value Analysis Recency, Formula, Volume Analysis Be sure to click Submit Quiz to see your results! Name Email Time is Up!