Quiz: Direct Response by studyfun | Mar 21, 2016 | 0 comments Welcome to your Quiz: Direct Response The cornerstones of direct response are Continuity, Contrast, Interaction, Control and Targeting Communication, Contrast, Interaction, Control and Targeting Continuum, Contrast, Interaction, Control and targeting Interaction, Continuity, Control and Targeting Which of the following is not provided on a list datacard? Quantity of names available Cost per thousand names Date list card was produced Average response rates achieved In direct mail, as a general rule of thumb it would be unusual to conduct a test involving less than: 2000 items 10,000 items 20,000 items 100,000 items A merge-purge is A procedure for the blending of two nonprofit databases A procedure for eliminating duplicate names from a list A procedure for eliminating donors with a negative lifetime value A procedure for eliminating donors from file who have asked not to be contacted Indicia are: Labels that indicate a nonprofit is genuine Postal markings printed directly on the promotional piece First class stamps Labels printed on a reply envelope so that postage need not be paid In fundraising, higher response rates are usually achieved using Indicia First class mail Bulk mail Nonprofit mail Direct dialogue refers to: The recruitment of donors into monthly giving The recruitment of donors on a high street or shopping mall The recruitment of younger donors into giving All of the above A long form DRTV ad in the United States is typically: 3 minutes in duration 5 minutes in duration 10 minutes in duration 60 minutes in duration According to Siegfried Vögele, what percentage of recipients will read the PS in a letter? 8% 25% 50% 90% True or False? In the body of a letter a sans-serif typeface will outperform a serif typeface (all other things being equal). True False Be sure to click Submit Quiz to see your results! Name Email Time is Up!