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Welcome to your Quiz: Direct Response

The cornerstones of direct response are
Which of the following is not provided on a list datacard?
In direct mail, as a general rule of thumb it would be unusual to conduct a test involving less than:
A merge-purge is
Indicia are:
In fundraising, higher response rates are usually achieved using
Direct dialogue refers to:
A long form DRTV ad in the United States is typically:
According to Siegfried Vögele, what percentage of recipients will read the PS in a letter?
True or False? In the body of a letter a sans-serif typeface will outperform a serif typeface (all other things being equal).

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