Quiz: Fundraising Planning

Welcome to your Quiz: Fundraising Planning

Which of the following is a SMART objective?
Which of the following is not one of the strategic directions proposed by Ansoff?
True or False? Market development involves developing additional products/service for existing markets.
Behavioral segmentation is:
True or False? Sprinkel-Grace (2005) advises nonprofits to position themselves as organizations meeting needs, not as organizations that have needs.
The ideal method of setting the fundraising budget is the:
Which of the following is not a form of demographic segmentation
In the VALS system the four groups with the highest resources are:
Kotler and Keller (2006, p262) argue that to be useful segments must rate favorably on five key criteria. They must be:
True or False? Positioning is is a perception that is created in the minds of the target audience
Sargeant et al (2008) identified that nonprofit brand personalities were currently being differentiated in one of four ways. Based on:

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