Quiz: E-Fundraising

Welcome to your Quiz: E-fundraising

What percentage of giving is presently made online?
Michael Dell’s 3 C’s are:
Which of the following do Sargeant et al (2007) identify as not being associated with the attraction of higher numbers of donors online?
True or false? A defining characteristic of Web 2.0 is multidirectional communication
CPM is:
RSS is:
Which of the following is not an example of Consumer Generated Media
True or False? It is possible to use Google to determine who might be linking to a nonprofit website.
When using e-mail for communication, good open rates will typically range between:
When using e-mail for communication, click through rates will typically range between

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