Quiz: E-Fundraising

Welcome to your Quiz: E-fundraising

What percentage of giving is presently made online?
Which of the following do Sargeant et al (2007) identify as not being associated with the attraction of higher numbers of donors online?
CPM is:
Which of the following is not an example of Consumer Generated Media
When using e-mail for communication, good open rates will typically range between:
When using e-mail for communication, click through rates will typically range between
What percentage of giving is presently made online?
Michael Dell’s 3 C’s are:
Which of the following do Sargeant et al (2007) identify as not being associated with the attraction of higher numbers of donors online?
True or false? A defining characteristic of Web 2.0 is multidirectional communication
CPM is:
RSS is:
Which of the following is not an example of Consumer Generated Media
True or False? It is possible to use Google to determine who might be linking to a nonprofit website.
When using e-mail for communication, good open rates will typically range between:
When using e-mail for communication, click through rates will typically range between

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