Professor Jen Shang is the world’s first PhD in Philanthropy. She is also the world’s only philanthropic psychologist and an assistant professor at the School of Public and Environmental Affairs at Indiana University, Bloomington. Her past research shows that a better understanding of donor psychology increases donation revenue by 10% with minimal additional cost.
This research has been covered in the New York Times, the Chronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times and Professional Fundraising.
Dr. Shang’s work has been published in numerous academic journals including, but not limited to, the Journal of Marketing Research, Marketing Science, theEconomic Journal, Experimental Economics, Organizational Behavior and Human Decision Processes, and Nonprofit Management and Leadership.
Her research has been awarded by the Society of Judgment and Decision Making, the National Science Foundation, The Aspen Institute, the Corporation for Public Broadcasting, the Association of Fundraising Professionals and the Hewlett Foundation.
Dr Shang is Director of Research at the University of Plymouth Hartsook Centre for Sustainable Philanthropy.